By Sean Delaney
On Saturday, August 9th, Stratford Park in the heart of Emery Village came alive with colour, movement, and emotion during the fourth annual Butterfly Release. Under sunny skies, more than 60 residents, friends, and families gathered to take part in a tradition that has quickly become one of the community’s most cherished summer events.
Organized by long-time community champions Bridget Contento and Michael Verrelli, the event featured the release of 50 Pink Lady butterflies, each one purchased by participants to honour a special person or personal milestone. The symbolism was deeply personal for many: some butterflies were released in memory of loved ones who had passed, others as a gesture of hope for those facing illness, or to mark a new chapter in life.
One particularly moving moment came from two sisters who had recently lost their father. As they opened their small envelopes, their butterflies lingered on their hands instead of taking flight, as though sharing a final quiet moment before drifting into the warm August air.
Before the release, participants gathered in small family circles, some holding hands, others quietly reflecting. Then, at the call to “get ready,” the crowd counted down and opened their envelopes in unison. Dozens of butterflies soared skyward, wings shimmering in the sunlight, while a few perched momentarily on nearby flowers or shoulders, reluctant to leave.
“It’s always emotional,” said Contento. “You see people cry, you see them smile, and you feel the connection. It’s about community, love, and the courage to embrace change.”
Verrelli agreed, saying that the event attracted both local residents and visitors from beyond Emery Village. “We’ve already had people asking about next year,” he said. “It means a lot to know this has become something people look forward to.”
The Butterfly Release is more than a gathering—it’s a gentle reminder that even in loss, there is beauty, and in change, there is hope.
On behalf of the Emery Village Voice, thank you to Bridget Contento and Michael Verrelli for their continued dedication to the community, and for giving neighbours a place to connect, remember, and dream together. Here’s to next year’s fifth annual release.
Sidebar: The Meaning of Pink Lady Butterflies
The Pink Lady butterfly, often a Painted Lady variety, is recognized for its delicate pink and orange-hued wings. Across cultures, butterflies have symbolized transformation, hope, and the soul’s journey. Releasing butterflies at a special event is a way to honour loved ones, mark personal growth, or embrace life changes. The Pink Lady, in particular, is associated with gentleness, compassion, and new beginnings—making it a fitting choice for such an emotional and meaningful community gathering.